Apple's Packaging Is So Good Because It Employs a Dedicated Box Opener [Apple]

Anyone who's purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there's a small team at Apple who take the subject very, very seriously. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/zV4piXmvap0/apple-packing-is-so-good-because-they-employ-a-dedicated-box-opener

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