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Monday, February 13, 2012
Marin Software Raises $30M, Aims (Eventually) For IPO
Marin Software, a company that helps advertisers manage large online ad campaigns, has raised $30 million in a new round of funding. Founded in 2006, Marin initially offered tools to manage search advertising campaigns, but it has expanded into display, mobile, and social media campaigns, and the company now bills itself as "the world?s leading online advertising management platform." Marin says it doubled its customer base in the last year and now works with more than 1,500 advertisers and advertising agencies, who use the company's services to manage $3.5 billion in annualized ad spending.
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