With over 24 million views for a single episode, there's every chance you're already discovered Simon's Cat. You might, however, be less familiar with Simon Tofield, the eponymous owner responsible for bringing his pet's animated adventures to YouTube. Unlike many online video producers who struggle to monitize even huge audiences, Simon has built an increasingly lucrative business by leveraging his creation into a series of bestselling books, a comic strip in a national newspaper - plus a line of t-shirts and other Cat-themed merchandise. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/KUwy1vJw8pA/
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